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Bike Culture


Our point of difference at Bike Culture is that the workshop is the focus.


When you walk into BC (Bike Culture) you will instantly see that the workshop is open plan and at the front of the store. We specialise in this area, having spent the combined equivalent of many decades in the industry. We own the shop and do all the workshop servicing and build work ourselves. We don't do bike rentals as we focus on servicing and sales for our customers.


We’re happy to work on and provide advice and technical expertise for all types and level of bikes. Our shop isn’t crowded with a myriad of off the rack bikes. Our passion is building up custom bikes to suit the individual, their size and type of riding. We have high quality frames and complete bikes in store with access to others depending on customer needs and wants.


We love riding bikes and get out there at every chance we can, and therefore have plenty of opportunity to try out new products and different gear and so are able to recommend products that we have proven experience with that will work for you.


We enjoy a relaxed environment. Feel free to come and chill on our couches with your takeaway coffee, read bike mags or chat with us while we do our thing in the workshop.


Owners: Rob Smail and Mike Metz - with Jono Church completing the team.

We only sell bike brands that we believe in:

Santa Cruz:








NAME: Bike Culture

ADDRESS: 1133 Pukuatua St. Rotorua
PHONE: +64 7 343 9372
EMAIL: bikeculture@outlook.co.nz
WEBSITE: bikeculture.co.nz